Affiliate marketing for beginners part 2
The simple answer to this is "good ones" - programs that are established, reputable and honest (in fact, you should apply the same kind of criteria to choosing a program as you would to choosing a casino itself).
All of the programs listed here are recommended, proven affiliate programs - and if anything changes we'll remove them from our guide.
Other than that, you'll find you're spoilt for choice. Casino advertising is almost always of an exceptionally high standard, while affiliate support is also noted for its friendliness and efficiency.
Most programs will assign you a personal manager, and ad creation facilities are generally slick and easy to use. In fact, they're often better than those provided by 'regular' advertising schemes.
In addition, while much online advertising offers various models for payment, most gambling affiliate programs provide just the one - a referral scheme offering share of revenue.
When your website or blog is online, you'll be able to start approaching programs with requests to become an affiliate.
You'll find that casino and gambling schemes are far more flexible than a lot of other advertising programs - if your site has potential, you're unlikely to be refused, even if you don't yet have the traffic (number of visitors) that regular programs often require.
Once you've been welcomed on board, you'll be assigned an affiliate ID. This identity code is automatically added to any ads you create, meaning that if a visitor signs up to the 'referring site' after clicking on your ad, they'll become one of your referrals.
From then on what they spend is recorded, and as an affiliate you receive a percentage of this amount. Actual rates differ slightly from scheme to scheme, but something like 30% is fairly typical.
Of course, you may want to include ads on your site other than those provided by your affiliate gambling schemes, in which case you'll need to apply to online advertising networks.
Not all of these cater to gambling - Google's AdSense, for example, will not allow ads to be shown on any site it considers 'adult'. Nevertheless, many larger companies do provide suitable ads.
For more information, you might like to visit our sister site, clickspiration.com, where you'll find lots of recommended online advertising programs as well as descriptions of the various payment methods involved.
By and large, however, you'll find that they fall into one
of the three categories we've summarized below:
Pay Per Click (or PPC) advertising pays the site owner a pre-determined amount whenever an ad is clicked.
CPM, or Cost Per 1000, pays online publishers for 1000 impressions, or views of an ad by visitors.
PPA or CPA (pay per action / cost per action) affiliate programs require actions besides just clicking an ad. Usually this involves making a purchase or signing up to a service. (
Note that since this option is essentially a referral scheme like that outlined above, in most cases affiliates are better off joining a casino program directly rather than referring clients through an ad network 'middle man', although this may not always be possible).
Next: how to start making sales
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